Here are several slide deck presentations aimed at startups of technology companies. There are too many to put into one post, and future groups will be added & linked somewhere in this post.
1. The slide deck below is “Designing For Social Traction” and starts off with issues related to users of a (new) website, and moves on to how design affects users & behavior on a website. It includes some of the psychological reasons for what happens online as users decide to commit to joining and interacting with a site (& community):
2. Marketing online now includes old-school PR & ads, and newer social media campaigns. The largest social media site, Facebook, may one day become the largest social marketing site. Online startups need to factor a Facebook presence into their marketing strategy (and participate in the community that is there):
3. The presentation below is “Find Investors” and covers some of the basics:
4. 12 Fold Way To Venture Capital Funding – shows a longer overview including roadmap, business plans, financials, and investor pitches:
5. And to wrap up, a humorous yet serious look titled “Startup Metrics for Pirates: AARRR! (SXSW March 2008)” that mixes a hearty pirate outlook with web 2.0 aspects. Besides looking at customer lifecycle & conversion behavior, it gives a real-case experience of challenges faced by dogster. And, did you ever want to know the definition of “AARRR“? Click away, maties:
